Brett Shipley
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The Grey Area

A collection of apparel that teaches you how to wear it as you put it on.

The collection inspiration started with looking at hidden moments. Specifically moments of making a common object unique to you, feeling textures of clothing, and items being placed in a belonging space. From these moments I thought of subtle changes to everyday things, nice to feel materials, and ways to inform people of how to do certain things through graphics. I decided on designing a tshirt, pair of pants, and hat.

The main idea was to put an end to wondering wether you should do this or that with the clothing items, and that this collection will clear up the grey area of options.

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