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About
Brett Shipley, industrial designer
Open for projects
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8
Years in practice
LA
California
Industrial and packaging designer based in Los Angeles, California. I work across the full product cycle: concept, 3D development, material specification, and production coordination. Home goods, lighting, and lifestyle products are where I most often work, but always ready for a new problem to solve.
I stay in the file. From the first sketch through production approval, I'm in the details. That's not a constraint — it's how thoughtful, production-ready products get made.
Specialties
  • Concept design and 3D form development
  • Design for manufacturing and production-ready CAD
  • Packaging structure and graphic direction
  • Material and finish specification
  • Sourcing, manufacturer vetting, and sample approval
Categories
Home Goods Lighting Beauty CPG Baby Accessories Furniture Everyday Carry Hard Goods Tabletop Concept

If the work resonates and you have a project taking shape, I'd like to hear about it. I work with brands at every stage, from rough idea through production.

Services
01
Concept Design
Physical products from brief to resolved form. Research, sketching through 3D, surface development, proportioning, and CMF direction — all in service of a design that fits your brand and solves the right problem. Covers everything from the first rough idea to something ready to engineer.
Research + brief Sketch development 3D concept modeling Surface development CMF direction Design presentation
02
Design for Manufacturing
Production-intent CAD, tolerancing, and engineering drawings. Includes material and finish specification and all files needed to get a product into a factory. No gaps between design and what gets built.
Production CAD Tolerancing Engineering drawings Material + finish spec Production-ready files Vendor documentation
03
Packaging Design
Structure and graphic design and development, separately or together. Single SKU through full system rollout. Built for home goods, beauty, and CPG — categories where the package is part of the product experience, not just the container.
Structural dielines Graphic design direction Print production SKU system design Production spec Manufacturer coordination
04
Sourcing & Product Development
Manufacturer vetting, factory communication, sample review, and production approval. Whether you're starting a new manufacturing partnership or building on an existing one, I coordinate the setup to get the best quality results from the first run. I've been through this enough times to know what to check, what to push back on, and where standards slip if no one's watching.
Manufacturer vetting Factory communication Sample review Production approval Quality documentation
Process
01
Discovery
1–2 weeks
Research & Brief
Category study, competitive audit, user and retail context — all before diving in. Identifying the pros and cons in the space, the essentials and the trouble areas, positions me to best respond to and go beyond the brief. Ends with a sharpened problem statement and a set of constraints I'll hold myself to.
02
Concepting
2–3 weeks
Sketch & Explore
Sketching through rough 3D to generate multiple ways to solve the problem in your brand's voice — not one idea dressed differently. I push until concepts look genuinely different from each other. Ends with a presentation and discussion.
Add-On
03
Development
3–6 weeks
3D Modeling & Engineering
Once scope is narrowed, we continue into production-ready CAD, material and finish specification, tolerancing, and manufacturing drawings. I stay in the file until the geometry is right, not just until it renders well. Every surface, dimension, and material is a deliberate decision — staying true to the concept while developing for manufacturing.
Add-On
04
Production
2–4 weeks
Sourcing & Sampling
Manufacturer discovery and communication, sample review, and refinement through production approval. What happens between CAD and the first run is crucial. My job isn't done when the files are sent — it's done when the product in the box matches what was designed.
Packaging
Projects follow a similar arc: brief, structural exploration, dieline development, graphic direction, and print production coordination.
Contact
Open for projects
Open for project work, ongoing engagements, and licensing conversations. Let's ship.
Location
Los Angeles, California
Meetings
Remote or in person
Response time
Within one business day
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Role
Brief